For many businesses advertising can be a complete mystery. And PPC management, pay per click advertising management, is no different. Pay per click advertising, simply put, are the sponsored ads or results at the top of the page when you search a phrase on Google or Bing. PPC advertising can be a relatively inexpensive way to drive traffic to your website if you know what you’re doing and/or find the correct keyword to bid on.
How It Works
You, the business owner, pay for PPC advertising. You bid on a specific phrase for say $.10 a click. If you win the bid, every time a customer clicks on that ad or result, you’ll be charged $.10. Niche key phrases such as “Valentine’s Day Dinosaur Egg Candy” will be considerably cheaper than Valentine’s Day Candy and would be a good opportunity to sell to those specifically looking for dinosaur egg candy for Valentine’s day. Another appropriate use for PPC advertising is to drum up attention for a special event, promotion or sale. But sales are not the only reason to use PPC, though. Making a customer is the most useful tool PPC advertising can provide, so if a PPC effort translates to getting folks to signup for your newsletter or ask for more information, than there will be value in investing money into a ppc campaign. That is if you manage the campaign well.
Managing PPC Advertising
PPC advertising can get very expensive and cost your business very much if not managed properly. Finding an agency or group that can help with a PPC management in Vancouver, CA could not only save you money but also save you from wasting your time. Because this type of advertisement is dependent on payment per click, it is very easy to measure. Traditional advertising’s effectiveness through billboards, radio ads and print ads, however, is very difficult to measure.
Collecting Data In The Future Will Be Easy
In the past, returned coupons for advertised specials or “send me more information forms” completed with a new customer’s information were the best way to know if consumers were responding to the ads businesses ran—that and if sales went up. But there was nothing nearly as precise as PPC. Researching and finding an agency or group to help with your PPC management in Vancouver, CA will not only help you track your advertising’s effectiveness and increase sales but it could also teach you a great deal about your customer.
Contact us for PPC advertising that can be a relatively inexpensive way to drive traffic to your website if you know what you’re doing and/or find the correct keyword to bid on.
