If you have a dispensary, your marketing campaigns should appeal to your local audience as opposed to a state or national audience. Locals are much more likely to find your store, therefore, that’s who you want to reach. Targeting locals can be difficult online. Here are tips on how to reach more locals with dispensary GEO targeting advertising.
Tips for Dispensary GEO Targeting Advertising
Include Your Location in Your Online Content
When you write online content, make a point to include your location in your keywords. For example, if your main keyword is “popular Indica strains” try “popular Indica strains in [city]. Placement of the keywords is critical. Don’t forget to include nearby cities in your keywords as well. For the best results, include the keyword + location in your headlines and metadata.
Create Effective Print Materials
Create print marketing campaigns that you can publish in local publications and billboards. Locals will see them when they read a local paper or drive down a local street. Your print designs can often be repurposed online, too.
Get Involved in Your Community
If you want to appeal to your local community, you need to be a part of it. Get out there with your customers and interact with them in town. You can attend networking or charity events, or create your own events. Be sure to wear merchandise that promotes your brand and detail your outings online via your website and social media. Inquire about Seedless Media at https://seedless.media/ for a solution to your local marketing needs today!
