If you are like most small business owners you are always trying to come up with ways to get your product and your company noticed. This can be particularly difficult at trade shows were the top companies seem to have unlimited budgets for giveaways to those that browse through their display. The good news is that even a very small business can take advantage of volume pricing and bring some custom lanyard giveaways that will be the must have items at the show.
Custom lanyard designscombined with a small item the attendees will not only appreciate but will use is a great combination. You might want to consider attaching a small zip drive that has your company logo, matching with the design on your custom lanyard. The consumer will not only have your company information on the drive but it is reusable, easy to carry and lightweight, all a must for people that will be walking around all day.
Custom Lanyard Designs
One of the ways to make your giveaway stand out in the crowd is to have it bright, colorful and branded. Lots of companies will have standard lanyards, and some may even get creative and have their company logo or name in a contrasting color on the band.
You can be even more creative by choosing dye sublimation custom lanyard designs. These can include a full-color logo or text message that will look exactly like the branding on your product. Remember, association of branding with a product and company is one of the ways to boost sales and customer awareness of your product in the market.
Giveaway Coupons
Depending on the type of product or service you are selling you can also include a badge holder on the end of your custom lanyard that contains a coupon. This coupon can have a discount code for online sales or an actual coupon that can be used at a brick and mortar store.
If you aren’t selling a product but rather a service, the coupon can give a discount upon ordering the service. You can also include your website information, the chance to put a ticket into a draw box or any number of other options.
Finding a new way to be creative doesn’t have to a huge budget item. At your next trade show or exhibition consider developing a custom lanyard design that identifies your company, and then add a little extra that your new customers will appreciate.
