“Search engine optimization” is a simple term that defines a complex process to improve your site’s visibility when people search for products or services related to your business on search engines like Google. The better your page’s visibility in search results, the greater your chance of attracting customers to your business.
Search engines like Google use bots to search pages on the web. These bots collect information about the pages and index them. You can think of the index as a massive library where the library can pull out a book, or in this case, a webpage, to help a searcher find what they’re looking for at that time.
Next, algorithms analyze the pages that are in the index. There are hundreds of factors that are used to determine the order that pages should appear in the search results in response to a given query. Going back to the analogy of a library, you can think about a library. When a person goes into a library and says they want a book about “the best pumpkins for pumpkin pie,” the librarian knows exactly where to go.
Search engine optimization is designed to help a business create a webpage that will be recognized by Google, or the librarian, as relevant to the query that a person has. SEO professionals work with their clients and help them create high-value content and responsive pages. They will use quality keywords to make their website as relevant as possible to potential customers who are searching for the product they sell.
