Bigcommerce is one of the most popular platforms for ecommerce sites, and in most instances it is very user-friendly. While it has a limited number of templates and options, hiring a Bigcommerce web design professional can add to those basic templates or even create something that is unique to suit your online store.
If you are electing to use a Bigcommerce web design professional you won’t have to worry about these common mistakes, as the web designer and his or her team will make sure that they create a highly effective website. However, when doing it on your own, or if you are trying to figure out what may not be working on an existing site, look for these common issues.
Who You Are
Unless you use headers and footers on the pages that contain your contact information, it can be a bit of a problem to find out how to contact your sales department. Ideally, for customers to feel confident in shopping with a site, there should be a working phone number, perhaps a link to a chat system and email contact information easily accessible on all pages.
In addition, adding to your “About Us” or your homepage to provide online shoppers with a quick overview of your business is important. When your Bigcommerce web design includes this information, it builds trust and gives shoppers that sense of having a transaction with a real entity and not just a faceless website.
Product Classifications and Descriptions
While these are actually different issues with Bigcommerce web design, they are often mistakes that are found together. The products on the site have to be logically classified or categorized and sub-categorized to make it easy for a customer to find just what they are looking for.
In addition, within your Bigcommerce web design there needs to be space to provide information about the products you are selling. If you are selling products from other manufacturers or mass suppliers, be very careful to avoid simply cutting and pasting their descriptions.
Not only are these not typically informative or helpful to customers, but they will be identical to other sites across the web, possibly resulting in penalization by the search engines.
Last but not least, you want to include in your Bigcommerce web design a simple, easy and straightforward shopping cart and checkout procedure. If customers have any problems in this area they are likely to leave items in the cart and simply go on to the next site. This can cause problems for your inventory, low conversion rates, and overall poor performance.
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