There is a lot that goes into having a successful website. There are many small businesses online that have websites that follow every single written rule and guideline that can affect how websites are designed. Yet, they are not getting the traffic they want. Much of this has to do with the fact that they are not using search engine optimization packages.
Search engine optimization puts traffic in front of a business’s website. Some would argue that traffic for the sake of traffic does not mean anything. This is true. It is up to the business to offer a product or service that will convert visitors into customers. However, the perfect website with no traffic is going to fare worse than a poorly designed website that has a constant flow of traffic.
For example, a business might only be able to convert one percent of visitors to their website into purchasing customers. If they get 100 visitors a month, they are only going to make one sale a month. However, if they take advantage of search engine optimization packages, now they are able to get 300 visitors a month. They are making three sales, which is a marvelous increase over what they were doing previously.
Having the perfect website that offers what the public wants but having no traffic is like having the perfect brick and mortar store built in the middle of a field with no streets or traffic ever passing in front of it. Search engine optimization helps small businesses present their good ideas to the world.
