How often should I send out emails? How much time should I spend writing each email? What kind of subject lines should I use? These questions are common ones for anyone who wants to get started with email marketing.
Email marketing has become an essential part of modern communication. The average person receives over 100 emails per day, and according to Statista, the number of emails sent worldwide reached 2.5 trillion in 2018.
With such a huge audience, it’s no wonder why email marketing is considered one of the most effective forms of marketing today. Email marketing allows businesses to connect with their customers directly, without having to pay for advertising or paying for a third party service.
The best thing about email marketing is that you can reach your target market at any time, anywhere. You don’t have to worry about not reaching them when they’re online because you’ll be able to contact them through email.
When it comes to small business marketing tips, email is one of the most powerful tools that you can use. Here’s how you can start using email marketing to help grow your business:
- Know Your Audience
Before you begin sending out emails, you need to know who you want to receive them from. This will help you create more relevant content so that they respond to what you’re saying. For example, if you sell clothing, you wouldn’t want to send an email to someone who sells jewelry.
- Create Content That Captivates
Your audience needs to feel like they’re getting something valuable from your email. If you’re selling clothing, then you’d want to make sure that your email doesn’t look like a sales pitch. Instead, try creating content that’s useful and interesting to your audience.
- Use Subject Lines That Get Results
Your subject line is the first impression people will see when they open up your email. It’s important to keep this short but catchy, as long as it gets your point across.
Summary
In summary, email marketing is one of the easiest ways to stay in touch with your current and potential clients. There are many different platforms that allow you to do this, so choose the one that works best for your business. Once you’ve set up your platform, you can begin building relationships with your customers by providing value-added information and products.
