When it comes to business, you need to stay on top of the marketing game, this is true for all companies, but especially so for senior living facilities. Some owners think they can rest on their laurels because the customer base will eventually find them. However, they need an assisted living marketing plan to survive in this industry.
Keep The Website Updated
It may seem like a no-brainer, but there are a surprising number of business websites advertising senior facilities that look like they have not been updated since the late 90s. Hire a marketing agency to design an updated and attractive website for your facility. Remember that seniors use the internet as well and aren’t going to be impressed by a dated-looking website.
Marketing Initiative
A cohesive marketing plan is also needed to ensure business viability. Such things as having resident ambassadors to spread the word about your facility to the general public, a referral program that residents can use to tell their friends about where they live, or even more traditional marketing techniques will enable you to get the name of your facility in the mouths of the local population.
Leverage Social Media
Many people do not even surf the web in the same way that they did even 10 years ago, they rarely visit a website without first learning about it on their favorite social media platform. This makes it more important than ever that your assisted living marketing plan include a presence on social media.
