One of the most important aspects of driving business to your Shopify eCommerce site is found in your SEO development and use. SEO for a Shopify store is perhaps the most important and most misunderstood aspect of online sales.
As one of the most common, reasonable and intuitively easy to use eCommerce platforms, Shopify does a lot for users. However, by hiring a company to assist with the SEO expert for a Shopify store you will see an uptick in traffic, more focused buyers coming to your site and a higher conversion rate.
If you are just getting started with Shopify understanding some basic tips to setting up your website is essential. You can do this without the help of a consultant or company as long as your website is selling a limited number of products.
Helping Search Engines with SEO for a Shopify Store
The complete goal of using Shopify SEO services is to make your website more available to search engine website crawlers. These are complex algorithms used by search engines to look for keywords and specific terms within a website matching what users are entering into the search engine box.
By understanding what keywords people will use, which can be evaluated through various keyword tools, you will then know what words to use in titles, metatags, and in descriptions.
However, it is important to make sure to use only accurate keywords. A search engine will penalize websites simply listing a bunch of irrelevant and popular search terms simply to get people to a site.
Have a Structure to your Website with Shopify SEO Services
Besides just keywords, Google, Bing, Yahoo and other major search engines and even specialized search engines look at the overall structure of the website. They start at the big picture, the landing pages, and then go deeper into your website.
By setting up the website to coordinate and complement what users need and what search engines are looking for the website will rank higher. Content on the site does matter, even for an eCommerce site, so relevant, informative and unique content on the site is critical. Keep in mind search engine crawlers don’t access content in any other form other than text so keywords and text in multimedia on the site, including videos, will not be searched.
At 1Digital Agency a full range of SEO services for Shopify sites is available. With this specialized support and consultation your website can be off to a great start in moving up through the search engine results.
With extensive experience in working with SEO for a Shopify store we can help you move up through the search engine results. To learn more about our SEO services see us at visit us website.
