As a business owner, you know that online marketing is important. But what kind of online marketing should you do? If you’re looking to improve your visibility in search engines, one great option is local SEO. In this blog post, we’ll talk about the different things that should be included in local SEO packages in Columbus, OH. We’ll also give some tips on how to choose the right Columbus SEO company for your business.
Keyword Research
One of the most important things that should be included in all professional local SEO packages in Columbus, OH, is keyword research. This is because keywords are how potential customers find your business online. The right keywords will help you rank higher in search engine results pages (SERPs), which will result in more website visitors and, ultimately, more customers.
Website Audit
Another important element of local SEO packages in Columbus, OH, is a website audit. This is because your website needs to be optimized for search engines in order to rank well. A website audit will identify any areas of your site that need improvement, such as broken links, duplicate content, or incorrect keyword usage.
On-Page Optimization
In addition to a website audit, on-page optimization is also important for local SEO. This means making sure each page on your website is optimized for your target keywords. This includes things such as title tags, meta descriptions, header tags, and alt tags.
Link Building
Link building is also an important part of local SEO services. This is because links from other websites help to improve your website’s authority and therefore its ranking in search engines. There are a few different ways to build links, such as through guest blogging, directory listings, and social media.