Franchising is a popular business model that has been around for many years. Franchisors offer their franchisees a package that includes a business model, brand, and support. One of the critical areas where franchisees need to have a strong presence is marketing. Advertising helps to create awareness, attract new customers, and increase sales. As the world is becoming more digital, traditional TV advertising is declining, local TV advertising on streaming TV is crucial for franchisees.
There is no denying that Streaming TV is the future of television. Customers are cutting the cord, and traditional TV viewing habits are being replaced by the convenience of streaming. The pandemic only accelerated this trend, with many people staying at home, increasing streaming TV usage. With over 200 million people subscribing to at least one streaming service, franchisees can benefit from advertising on streaming TV. Being able to advertise to customers right on their smart TV screens is a way to engage with them directly.
Advertising on Streaming TV is a cost-effective way to target local customers. Streaming TV advertising allows businesses to purchase ads that target only specific areas within a specific region. This means that if a franchise has locations in different cities within a state, they can target each city separately. They can allocate their marketing budget by targeting only the areas where they have locations. The precise targeting options make the cost of advertising locally on streaming TV even lower than traditional TV advertising.
Advertising on Streaming TV is unique, as customers often watch with their phones in hand, driving secondary website visits. With non-skippable inventory, viewers are more likely to watch a streaming TV ad to the end than they would a traditional TV ad, where they can easily fast forward through the commercials.
One of the most significant advantages of advertising on Streaming TV is that it is measurable. Businesses can track the number of impressions their ads received and completion rates. This allows franchisees to adjust their marketing strategy accordingly. They can know which ads worked best and which ones did not. This information enables franchisees to measure their return on investment and allocate their marketing budget efficiently.
Advertising on traditional TV can be expensive, and sometimes franchisees with deeper pockets dominate. However, advertising on Streaming TV levels the playing field. Franchisees can advertise side by side with national brands on streaming TV. This means they can get their message out to prospective customers without competing against more prominent brands in terms of advertising budgets.
Streaming TV is the future of television, and advertising on it is an essential part of a franchisees marketing mix. For franchisees to stay competitive, they need to advertise locally on streaming TV. Streaming TV advertising is cost-effective, measurable, and engaging. The precise targeting options make it easy for franchisees to reach their target customers. With local TV advertising on streaming TV, franchisees can advertise side by side with national brands and level the playing field. Franchisees that take the plunge and start advertising on Streaming TV and reach more customers than ever before.
