Most people think, incorrectly, that they only need to teach the basics of sales, such as phone etiquette, product knowledge, and closing a deal. While these are all essential, most employees need a lot more. It’s not because they aren’t good at what they do or aren’t passionate about their job. In fact, it’s the opposite! They love what they do, but they may need to be shown how to do it more effectively. This is where professional sales programs can be helpful.
What You Get
While you’ll always get the basics, they go above and beyond. For one thing, they aren’t canned. You aren’t going to get a taped speech from a celebrity and send people out on the floor to take calls. These trainers spend time to get to know your company, industry, employees, and managers. They can tell what is working and where improvements are needed.
Motivation
Many times, employees don’t do their job proficiently because they’re unmotivated to do so. If they do their work and never receive a ‘good job’ or other motivational options, they’re unlikely to continue doing a good job. Along with such, motivation can also be about weaknesses. If your employee isn’t closing deals, they’re frustrated and probably more frustrated than you and the managers. Instead of firing them or berating them, they should be motivated. Talk to them about what they do right and help them learn how to improve on what they’re doing incorrectly. This shows that you care and that they’re a valuable member of the team.
Professional sales programs can help with motivation. Many times, it’s your managers who motivate. If they’re too busy because they haven’t learned time management, they’re going to falter. Sometimes, they just don’t know how to broach the subject, but they can learn, which improves their skills and that of your employees.
